Arthurficial

Military base resource platform serving hundreds of thousands of military families. The stack was a decade-old WordPress install with a content editorial calendar that couldn't miss a day. The brief: migrate to a modern Next.js + Sanity CMS stack without losing SEO, without interrupting content ops, and without paying down the rewrite with a launch outage.

Preserved every canonical URL and redirect. Built a migration pipeline that pulled WP posts into Sanity with a same-day preview for the editorial team. Shipped a rebuilt homepage, base directory, and article templates in 30 days.

An AI observability tool for small teams running LLM-backed features. Built the product, the landing page, the billing, the onboarding, the docs. Shipped. Found customers. Did not find a durable market.

The write-up is more useful than the product was. It covers what I misread about PMF, the specific shape of the "interested but won't pay" crowd, and the instrumentation data that predicted the outcome three months before I was willing to accept it.

Website and ordering platform for a Nashville-based artisan charcuterie business. Full-stack design and build: brand-adjacent visual design, online ordering integrated with Toast POS, event-catering flows, and a CMS the owner actually uses.

Scope included the parts small businesses usually skip — real product photography plans, a clear event-catering funnel, and an admin experience that didn't need a Slack message every time a board went out.