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This is Arthurficial Intelligence

The blog of Arthur Charles Van Wyk. Brand Evangelist, Digital Marketing Maverick and impassioned spokesperson for technology-driven marketing. YOU ARE WELCOME.

 

 

HiFi Corp and the 10 business lessons they teach you

Gotta tell you about my customer experience with HiFi Corp that turned out to be a great business lesson. My mom turned 80 last year. My sister and I pooled our finances and bought her a top loader washing machine and a flat screen TV. I hopped on my computer, surfed...

No PayDay for Entrepreneurs

[I WROTE THIS POST ON MY LINKEDIN PROFILE IN FEBRUARY 2015] Remember when you had a job and a payday? You couldn't wait for Friday or month end to come. That would be the only time you have money and maybe even friends. When I worked in a factory from 1992 to 1994 I...

The Future of Education is Private

The year 2016  was a terrible year in education for anyone attending a public university who had started the year intent on progressing to the next level in their studies by the time the year closed. It was just not to be. Whether you wanted to be part of the protest...

I use 3 browsers.. three

[THIS IS FROM MY 2009 BLOG] I sometimes find myself just staring a the monitor. This past Sunday night I did it for like 5 minutes. That’s because in my line of work I use a computer extensively, i.e. I do so many things I am forced to multitask - most times. I like...

The market does not know what it wants

[THIS IS FROM MY 2009 BLOG] I was on Twitter this afternoon just tweeting away, having a jolly good time emptying my cerebellum.. when I read an interesting tweet by marketing maven Walter Pike about the AAA School of Advertising’s Digital Academy. His tweet was about...

AAA, Vega or Nike?

[THIS POST IS FROM MY 2008 BLOG] Prior to relocating to Durban at the end of 2000, I did freelance branding work for a rock group called Nine, Levi Jeans, Sony Music, Big Concerts etc. I even had a gig or two with the Cape Town offices of Saatchi&Saatchi and JWT....